As a rapidly growing platform with over 1 billion users worldwide, Instagram has become one of the most popular social media networks among Gen Z and Millennial users. As a result, this continuously evolving app has dominated the social media landscape and has become the medium of choice for most individuals and businesses alike.
While individuals use this as a means of self-expression, influencers have taken the game up a notch and use it for a fruitful engagement. Moreover, businesses have incorporated it as an integral component of their marketing strategy. The popularity has now spread to older generations who now see it as an effective medium of entertainment and expressing their individualism.
So what makes Instagram click? Let’s explore the reasons.
A convenient Mobile App
According to a recent report by Tech crunch, individuals spent an average of 4.2 hours per day on social media. A majority of that time is spent on social media. Being behind only Facebook and YouTube, Instagram remains one of the top choices for the average mobile user. The app is easy to download and navigate and is compatible with almost all mobile devices. The multitude variety of engaging content adds to its appeal.
An effective marketing tool for businesses
One of the best things you can do for your business is investing in a good social media marketing strategy. Who knew that a social media app formed 11 years ago; would become an increasingly powerful instrument for businesses to reach out to their desired target audience, establish their niche, and generate sales and, consequently, increase their profit margins.
Instagram provides businesses with useful insights to build their potential buyer’s persona through data based on their demographics and engagement activities. As a result, businesses can develop eloquent marketing trends and make informed decisions for their respective marketing strategy.
Aesthetically appealing visuals and content
One of the major strengths of Instagram is its continuous evolution. The app developers continue to incorporate features that create quite a stir among the users and catch their fancy, thereby increasing engagement. For example, the recent introduction of reels on Instagram was an instant hit and became quite a sensation overnight, as it enabled the individuals to make content similar to TikTok. The high-quality visual content on Instagram is not only eye-catching but is also perceived to be an effective means of generating interest and enhancing engagement.
The fun element of the IG stories and their ability to deliver the message abruptly to a wide audience has made them very popular far and wide.
Increased engagement and conversion rate
According to an article in Hubspot, Instagram content creates 23% more engagement than Facebook. Influencers consider Instagram the most effective platform for creating user engagement and are continuously collaborating with businesses to extend their influence and enable the business to showcase their brand.
Moreover, the hashtags on Instagram are considered to be the most effective means for generating organic leads. It is mainly because when the right kinds of hashtags are added to the post, the post’s visibility is increased manifold.
The high engagement then leads to increased conversion rates which are the ultimate goals for businesses. The leads are also a potential revenue generation for the bloggers and influencers when they give way to conversion.
In the current age, if you are not on Instagram, you might as well not be relevant. This user-friendly, content and visual-intensive application have taken the world by storm. Given its continuous ability to evolve and the rise in popularity during the pandemic, Instagram shows promising prospects of exponential growth over the years to come. According to a report by Statista Research Department, the number of Instagram users is expected to grow to 1.2 billion by 2023. With so many benefits and factors contributing to its effectiveness and popularity, it is no doubt that Instagram has become a force to be reckoned with.
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